To celebrate the 50th Anniversary of Ali vs. Frazier’s Fight of the Century at MSG, we were asked to create a custom logo that would be used alongside a series of photos from the event. The campaign was launched on social media platforms and placed on MSG’s exterior digital boards.

jamie perlin: Led concept + design, End-to-end campaign development, Visual system creation, Illustrations, and Logo Design.
ty baker: Art Direction
brittany kinter: Brand Lead
getty: Photos