For the Christmas Spectacular campaign, we were tasked with developing evergreen key art that would serve as the production’s visual foundation for years to come. Drawing inspiration from Parade of the Wooden Soldiers—an iconic and timeless number—I created an illustrated concept that captures the enduring magic and recognizability of the performance.

With the introduction of a new presenting sponsor, QVC, I also had the opportunity to reimagine the Christmas Spectacular logo, evolving the brand to reflect this new partnership.

For the 2023–2025 seasons, the campaign evolved into “This is Christmas in NYC,” featuring the Rockettes traveling through the city via its most iconic modes of transportation—subway, taxi, bus, and on foot—bringing a sense of movement, place, and unmistakable New York energy to the work.

jamie perlin: Led concept + design, End-to-end campaign development, Visual system creation, Illustrations, and Logo Design.
tony muller: Copy
yusef najafi mahalati: Animation
ty baker, tony muller & jamie perlin: Art Direction