For the 2022 Christmas Spectacular campaign, we were tasked to develop an evergreen key art that would become the production’s design for years to come. In designing this campaign, I wanted to feature an illustrated version of “Parade of the Wooden Soldiers,” an iconic, traditional number instantly recognizable and transcends time. The brand also introduced a new presenting sponsor, QVC, which gave me the unique opportunity to redesign the Christmas Spectacular logo.

Evolving the campaign to “This is Christmas in NYC” for the 2023 and 2024 seasons, the art showcases the Rockettes using iconic NYC transportation to get to Radio City Music Hall. This includes subway, taxi, bus, and walking.

concept, illustration, graphic design, logo design, and TVC graphics: jamie perlin
copy: tony muller
animation: yusef najafi mahalati
art direction: ty baker, tony muller & jamie perlin