Thank You, NYPD was a high-visibility, multi-channel campaign developed to honor and celebrate the New York Police Department. Concepted, designed, and executed within an accelerated two-week timeline, the initiative was commissioned directly by the company’s chairman—requiring both strategic clarity and rapid execution at the highest level.

The campaign extended across multiple touchpoints and culminated in a dedicated event for officers and their families, reinforcing a message of appreciation through both digital and in-person experiences.

jamie perlin: Led concept + design, End-to-end campaign development, Visual system creation
tony muller: Copy
will baker: Photo